The Design Files


The Design Files is Australia’s number one design blog. Founder and editor, Lucy Feagins, approached us to modernise her much-loved website with a new homepage design and responsive layout.

One of our favourite local design studios, South South West, had developed a slick, new visual interface and design for the relaunch. While we didn’t touch the brand aesthetics, we were responsible for re-designing and optimising the user experience.

The wireframes we developed introduced advanced search, layout and functionality updates and a better categorised, more streamlined story archive. Our number one priority when making these changes was to avoid alienating the website’s loyal readership—a discerning group with high expectations, if there ever was one.

To strengthen Lucy’s ability to publish content and run successful advertising campaigns, we built a custom ad-manager and custom interface elements from the ground up.

SSW did some brilliant work on the visual and interface design. Working with those guys was a pleasure and a breeze.